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advertising copywriting   April '24, Living on Pretzel Time
You think YOU are in a rush? . . . .
advertising copywriting   March '24, Beer for the masses. Not the upper classes.
Have one on me.
advertising copywriting   November '23, Can you pass this headline test?
See for yourself. It’s easy.
advertising copywriting   October '23, True stories from the front lines
Three ways to get paid.
advertising copywriting   August '23, Emailing? Persistence is the key to success
Keep on keeping on
advertising copywriting   Mid-June '23, Position" your brand in a new way - A case history
Take a look to what Southwest did
advertising copywriting   June '23, Jump right in and win
Don’t miss my important new issue!
advertising copywriting   May '23, 8 ways to generate more leads
What every marketer should know
advertising copywriting   April '23, How to get 25% more email "opens"
It’s easier than you think
advertising copywriting   March '23, The truth about subject-line testing
Good information here!
advertising copywriting   February '23, How to GUARANTEE direct response success!
Don’t miss this important issue!
advertising copywriting   Mid-January '23, That which we call a Rolls
Six ideas you can use now!
advertising copywriting   January '23, "Boo"
Be scared. Very scared. 
advertising copywriting   Mid-December '22, "Three ways to get paid"
Quite some stories!
advertising copywriting   December '22, "Are you passionate?"
There’s the right place for passion.
advertising copywriting   Mid-November '22, "Macintosh and me - My (minor) brush with history"
A little honor that means a lot to me
advertising copywriting   November '22, "Don't push me."
I’m afraid of commitment
advertising copywriting   Mid October '22, "Beer for the masses. Not the upper classes."
Make mine mead
advertising copywriting   October '22, "Sorry. My mistake."
Don't do what I did.
advertising copywriting   Mid-September '22, "My career as a bricklayer, doctor, lawyer"
Quite varied as you'll see
advertising copywriting   September '22, "Hard sell, soft sell, deep sell"
Which one is right for YOU?
advertising copywriting   August '22, "My ad written on a train to London"
Never published but a sweet idea
advertising copywriting   Mid-July '22, "Let's play tag"
Check out these slogans, good and bad
advertising copywriting   July '22, "30 email ideas and offers you can use now"
Best of all, they’re free!
advertising copywriting   Mid-June '22, "Living on Pretzel Time"
You think YOU’RE in a rush.
advertising copywriting   June '22, "You need pizza insurance"
In case the pizza hits the fan
advertising copywriting   Mid-May, '22, "I Sell Salt"
And so should you
advertising copywriting   May, '22, "Why my mother took the subway to Macy's"
And what I learned along the way.
advertising copywriting   Mid-April, '22, "The truth about subject-line testing"
Read this if you want to be a winner
advertising copywriting   April, '22, "How to deal with doubters" Plus New Consultation Service
Don't let skepticism kill your copy
advertising copywriting   Mid-March, '22, "What's a good response rate?"
Four reasons it's tough to say
advertising copywriting   March, '22, "How to get them to your webinar!"
Your emailed invitation is the key!
advertising copywriting   February 15, '22, "Testimonials: Powerful and FREE!"
Use them anywhere and often
advertising copywriting   January, '22, "How to get 25% more email "opens""
Are you making data-driven decisions?
advertising copywriting   December, '21, "VROOM VROOM car ads that crash"
Why product differentiation is so important
advertising copywriting   September, '20, "What's new in toilet rolls"
Are perfumed toilet rolls what America needs?
advertising copywriting   August, '20, "Jump right in and start writing a killer email, landing page, sales letter . . ."
This works for writing web copy, sales letters and more
advertising copywriting   June, '20, "My shocking lunch!"
Here’s what a few drinks will do
advertising copywriting   May, '20, "Into the toilet with my copy"
The shocker a client said to me
advertising copywriting   March, '20, "Quick quiz: Which headlines made money?"
Take a guess and see if you’re right
advertising copywriting   February, '20, "When creativity can kill!"
Don’t make this dangerous mistake
advertising copywriting   January, '20, "Watch out! Don't let your email campaigns fail! "
Don’t forget this important copywriting advice
advertising copywriting   December, '19, "The magic word that builds sales"
It still works after all these years
advertising copywriting   November, '19, "Using emails to build sales? Don't give up too soon!"
Persistence is the key to success
advertising copywriting   October, '19, "The envelope please!"
10 things to put on the back of your envelope
advertising copywriting   July, '19, "Testing a daring offer: "Pay What You Want"
Why trying to beat your control is so vitally important
advertising copywriting   June, '19, "Don’t forget the SIZZLE!"
Careful! Is your copywriter recycling clichés?
advertising copywriting   May, '19, "When Graphic Designers Kill"
An important warning for copywriters
advertising copywriting   April, '19, "The Madness! The Madness!"
When to turn up the copywriting “volume”
advertising copywriting   March, '19, "This is about you!"
Image/brand copywriters vs. direct response copywriters
advertising copywriting   February, '19, "How to overcome a major obstacle to the sale - Fear of commitment"
Solving a problem that faces every copywriter
advertising copywriting   January, '19, "Three ways to drive demand"
Three winning copywriting ideas not to be missed
advertising copywriting   November, '18, "Do you know what you're really selling?"
Examples of the power of positioning
advertising copywriting   October, '18, "Living on pretzel time"
Copywriting advice from a hungry copywriter
advertising copywriting   August, '18, "Five quick copywriting tips to remember"
Every copywriter should keep these in mind
advertising copywriting   June, '18, "Don't be shy. Ask for the sale!"
How a copywriter can get a prospect to act
advertising copywriting   May, '18, "Which headline works best?"
Important copywriting advice!
advertising copywriting   April, '18, "Is your landing page too long or too short?"
Copywriting an effective landing page
advertising copywriting   March, '18, "Want more sales? Keep on truckin'!"
Direct response copywriting - Using the "side-by-side" technique
advertising copywriting   February, '18, "Eight ways to create money-making headlines"
Headlines are the key to copywriting success. Don't miss these hot tips!
advertising copywriting   January, '18, "Eight ways to generate more leads"
Copywriting tips for better lead generation
advertising copywriting   December, '17, "Which email performance-metric should you use?"
Important info for the email copywriter
advertising copywriting   November, '17, "Get big profits from small ads!"
What every copywriter needs to know
advertising copywriting   October, '17, "8 type and layout facts you need to know now!"
Ideas for making your copywriting get read
advertising copywriting   September, '17, "Is your copywriter thinking or coasting?"
You deserve someone who’s awake on the job!
advertising copywriting   August, '17, "Three killer lines that made the sale"
What convinced this copywriter to act
advertising copywriting   July, '17, "Three humbling mistakes I have made"
What this copywriter learned about the importance of testing
advertising copywriting   June, '17, "What I learned from my father"
Some thoughts on Father’s Day
advertising copywriting   June, '17, "How to judge an ad, email, or web page"
Shows the importance of copywriting benefit-oriented headlines
advertising copywriting   May, '17, "Position" your brand in a new way - A case history"
Important advice from an experienced copywriter
advertising copywriting   April, '17, "My career as doctor, lawyer, bricklayer"
Why a copywriter's career mimics those of other professionals
advertising copywriting   March, '17, "My favorite unpublished ad campaign"
Copywriting an advertising campaign
advertising copywriting   February, '17, What's the right length for a headline?"
The long and short of it from a copywriting pro
advertising copywriting   January, '17, "P.S. I Love You"
How a copywriter can increase response rates with a P.S.
advertising copywriting   December, '16, "How to GUARANTEE direct response success!"
Valuable advice from an experienced copywriter
advertising copywriting   November, '16, "Bullets make powerful marketing ammo!"
Sweat the details. Sweet the profits
advertising copywriting   October, '16, "I feel your pain...How to push the "Ouch!" button"
Why fear and pain are a copywriter’s best friend
advertising copywriting   September, '16, "Which works better . . . "Image" or direct response advertising?"
A copywriter's thoughts on which is more effective
advertising copywriting   August, '16, " Email research that can make you a winner!"
Don’t miss these six copywriting resources
advertising copywriting   July, '16, "The right place for passion"
It’s the bedroom. Not your copy.
advertising copywriting   June, '16, "SEO Secrets . . . from the source!"
A valuable free resource for copywriters
advertising copywriting   May, '16, "Make more money by cross selling!"
Here’s the smart way to generate more revenue
advertising copywriting   April, '16, "What's the right length for your landing page?"
Practical advice for the web copywriter
advertising copywriting   March, '16, "7 ways to get your envelope opened"
The first job of a direct mail copywriter
advertising copywriting   February, '16, "How they murdered a post card and lost an election"
Is your copywriter paying attention to details?
advertising copywriting   January, '16, "Let's you and me do a test together"
Copywriting: Let’s see if we can beat your control
advertising copywriting   December, '15, "Four ways to overcome buyer skepticism"
How to get the prospect on your side
advertising copywriting   October, '15, "Are you making these 3 homepage copywriting mistakes?"
How to make sure your Web copywriting is sharp, tight, and crisp
advertising copywriting   September, '15, "How to write a winning webinar invitation"
Important copywriting advice for marketers
advertising copywriting   July, '15, "Don’t blow it in the headline!"
What copywriters need to remember
advertising copywriting   June, '15, "How to create a killer offer -- a case history"
More ideas for copywriters and marketers
advertising copywriting   May, '15, "How to make them an offer they can't refuse"
How to copywrite an effective offer
advertising copywriting   April, '15, "How to make big profits from small mailers -- seven tips for copywriting postcards"
Proven copywriting techniques you can use now
advertising copywriting   March, '15, "Thirty email offers you can use now!"
For copywriters in search of compelling offers
advertising copywriting   January, '15, "Write it right in 2015 - Five New Year's resolutions for marketers"
What your copywriter needs to know in the new year
advertising copywriting   December, '14, "The right way to END a sales letter"
More direct mail and email copywriting advice
advertising copywriting  

September, '14, "How to quadruple your email click-through rates - A case history"

Five copywriting mistakes and how to fix them
advertising copywriting   August, '14, "Email versus direct mail - Which makes sense for you?"
Copywriting advice on an important subject
advertising copywriting   July, '14, "Don't hide the benefits! (A case history)"
Five tips for copywriters and marketers
advertising copywriting   June, '14, "On finding your authentic voice"
It takes time for copywriters to perfect their art
advertising copywriting   April, '14, "Remember the à la mode! A quick analysis of two emails "
Copywriters should remember that their principal job is to sell!
advertising copywriting   March, '14, "Which should you spend your money on? Branding or benefits?"
A question every copywriter and marketer should answer
advertising copywriting   February, '14, "Email Marketing 2014  Trends, Best Practices & Case Studies"
This special offer will improve your email marketing results
advertising copywriting   January, '14, "A copywriter's advice on creating direct mail flyers"
Copywriting advice for direct mail success
advertising copywriting   December, '13, "Are you using this great direct response motivator?"
More copywriting advice to help boost response rates
advertising copywriting   November, '13, "Watch out for those copywriting clichés!"
Email copywriting advice
advertising copywriting   October, '13, "A great 'teaser' headline from the past"
A long-gone copywriter wrote a wonderful ad
advertising copywriting   September, '13, "It's time to test some testimonials"
How to use testimonials to boost response rates
advertising copywriting   August, '13, "Best words to use in a subject line"
Results of an email copywriting test
advertising copywriting   July, '13, "Copywriting the right way - A case history"
A great tag-line hits the jackpot
advertising copywriting   June, '13, "Power up your sales letter with a 'Johnson Box'"
Here's how to use a powerful copywriting tool
advertising copywriting   May, '13, "How to write a money-making order form"
Copywriting advice on how to make more sales
advertising copywriting   April, '13, "Re-position your way to higher profits - A case history"
Copywriting advice you shouldn't miss
advertising copywriting   March, '13, "How to write a winning headline for your email, web page, ad, or letter"
Copywriters should sell, not amuse or tease
advertising copywriting   February, '13, "When it comes to copywriting, it pays to be specific"
How a copywriter can make headlines more effective
advertising copywriting  

November, '12, "How to get close to your customer - A case study"
Stop copywriting dead-end web pages, email, and direct mail

advertising copywriting   September, '12, "Results of a 'Subject line' split test"
There's lots to learn from email testing
advertising copywriting   August, '12, "How to write a killer landing page"
Seven copywriting ideas you can use now
advertising copywriting   July, '12, "The skinny on slogans"
A copywriter's guide to winning slogans and tag lines
advertising copywriting   June, '12, "Three ways to 'punch up' your writing"
Having trouble writing easily? This article's for you!
advertising copywriting   May, '12, "The formula for direct response copywriting success"
Proven ideas you can use now
advertising copywriting   April, '12, "How to 'bundle' your way to higher profits!"
A great way to put a powerful marketing technique to work
advertising copywriting   March, '12, "Copywriting for high tech, low tech, and no tech"
Advice from a freelance copywriter
copywriter copywriting

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