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January, '12, "A quick guide to better copywriting"
How to avoid "manufacturer's copy" |
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December, '11, "Should branding be used to sell peas . . . or politicians?"
A copywriter’s thoughts about politics |
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November, '11, "Ten great ways to start a sales letter "
Some practical ideas for the copywriter |
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October, '11, "The only thing we have to sell is fear itself "
Some thoughts about political language |
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September, '11, "How to create ads that generate profits"
Eight ways to make your ads pay |
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August, '11, "What's A Good Response Rate?"
An answer to an often-asked question |
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July, '11, "Dealing with doubt - An important job of the copywriter"
Some thoughts on handling skepticism |
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June, '11, "Copywriting the perfect headline"
Here's the long and short of it |
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May, '11, "How to get your foot in the door"
A copywriter's guide to setting up a face-to-face meeting |
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April, '11, "The right way to write email subject lines"
Email Copywriting - The subject is the subject line |
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March, '11, "Five ways to make your fulfillment piece irresistible"
Explains a proven way to make your fulfillment piece a winner |
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February, '11, "Why benefits are more important than process"
A look at an insurance company's "positioning" |
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December, '10, "Marketing in a new vein"
Why benefits are more important than process |
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November, '10, "Come back Mr. Whipple!"
Add personality to your copywriting |
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October, '10, "Unlock the power of your landing page"
An example of a winning landing page |
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September, '10, "It's time to test a self-mailer"
Practical copywriting information you can use now |
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August, '10, "Testing! Testing!"
The variables you should be testing |
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July, '10, "When it comes to copywriting, think outside the box"
How divergent thinking can boost profits |
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June, '10, "Copywriting: The importance of persistence"
Practice. Practice. Practice. |
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May, '10, "How to make Search Engine Optimization make money for you"
Copywriting tricks and techniques |
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April, '10, "Living on Pretzel Time"
Copywriting for the Internet |
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March, '10, "How to choose the right direct mail format"
Self-mailer or letter package. Which one should you use? |
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February, '10, "Let's Get Fresh"
Avoiding copywriting clichés |
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January, '10, "Let me make you some money in 2010!"
The importance of a first-rate copywriter |
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December, '09, "An Art Director Or A Graphic Designer - Which One Is Right For You?"
What you should know about an important choice |
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November, '09, "Four ways to overcome skepticism"
How to get the prospect on your side
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October, '09, "How to overcome a major obstacle to the sale - Fear of commitment"
Copywriters should close the sale without pressure |
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Septempber, '09, "Do you know what you're really selling?"
Examples of the power of positioning
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August, '09, "How to make headlines make money for you"
Direct response copywriting tips |
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July, '09, "Eight type and layout facts you need to know now"
Ideas for making your copywriting get read |
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June, '09, "Which email performance-metric
should you use?"
Direct response copywriting tips |
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May, '09, "Eight ways to generate more leads"
Copywriting tips for better lead generation |
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April, '09, "A look at your landing page-
What's the right length?"
Copywriting an effective landing page |
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March, '09, "Don't Be Shy. Ask For The Sale!"
How a copywriter can get the prospect to act |
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January, '09, "Copywrite it right in 2009 -
Five new year's resolutions for marketers"
Some copywriting advice for the new year |
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December, '08, "Three great lines that made the sale"
What convinced this copywriter to act |
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Mid-November, '08, "Copywriting tips for making money in a tough economy"
Copywriting tips you can use now |
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October, '08, "P.S. I Love You"
How a copywriter can increase response rates with a P.S. |
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September, '08, "How small ads can be big money-makers"
Copywriting small direct response ads
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August, '08, "PURLs of wisdom for direct marketers"
Ideas for direct response email marketers |
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July, '08, "What’s working in email?"
Useful resources for email copywriters |
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June, '08, "Direct response copywriter pushes the “Ouch!” button"
A great way to increase direct response rates |
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May, '08, "How
to "upsell" on the Web - A copywriting case history"
A time-tested way to increase sales and profits |
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April, '08,
"The Inc. magazine "Pay what you want" offer - A
case history follow-up"
A case history follow-up |
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March, '08,
"How a copywriter can create a killer offer"
Copywriting the offer – Inc. magazine |
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February,
'08, "My great (unpublished) marmalade campaign"
Copywriting an advertising campaign |
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December,
'07, "A product positioning case study - Southwest Airlines
is sitting pretty"
How a copywriter turned a problem into a benefit |
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November,
'07, "Which works better: "Image" or direct response
advertising?"
A copywriter's thoughts on which is more effective |
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October,
'07, "Five email mistakes and how to avoid them"
Advice from a direct response copywriter |
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September
'07 A taxing direct mail problem
A direct response copywriter stresses the importance of paying attention
to details |
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August '07: Five
quick copywriting tips to remember
Every direct response copywriter should keep these in mind |
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July '07: Don't
Be Shy - A Direct Response Copywriter Asks For The Sale
A Direct Response Copywriter Asks For The Sale |
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June '07: Sign
'Em Up For Your Seminar - The Right Way To Write Seminar Invitations
Direct response copywriter creates seminar/webinar invitations |
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May, '07: "This
"magic word" still has its power"
For direct response copywriters, "FREE" still works |
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April, '07:
"The Best Way To Sell Smart -- A Case History"
How a direct response copywriter sells software |
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March, '07:
"Two kinds of headlines. Which should YOU be using?"
Direct response copywriting - teaser vs. benefit headlines. |
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February,
'07: "Direct response copywriting -Keep on truckin''
Direct response copywriting - Using the "side-by-side"
technique |
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January,
'07: "Sweat The Details. Sweet The Profits"
How a copywriter uses bullets in a marketing letter |
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December,
'06: "On a chilly December morning, this diligent copywriter
sat down to work"
How to copywrite a high-impact marketing letter |
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November,
'06: "Doing lead generation? Sell the offer, not the product!"
Generate leads by selling your offer, not the product |
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October,
'06: "You Need A Lift!"
How to copywrite a lift letter |
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September,
'06: "Eight Ideas For Better Brochures"
Tips for copywriting better brochures |
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August, '06:
"When "Creativity" Can Kill"
A copywriter's guide to writing effective headlines |
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July, '06:
"Quick answers to questions about how to copywrite a money-making
sales letter"
Ten ways to improve your marketing or sales letter |
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June, '06:
"Junk Mail Or Moneymaker? The Two-Second Decision"
Why it's so important to get to the point quickly |
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May, 06: "Make
them an offer they can't refuse"
How to copywrite an effective offer |
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April, 06: "Six ways to guarantee
direct mail success"
Practical tips you can use to make your guarantee more effective. |
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March, 06:
"This is about 'you'"
Explains the difference between the writing styles of advertising
agency
copywriters and direct response copywriters. |
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February,
06: "Remember The A La Mode!"
Why copywriters should remember that their principal job is to SELL! |
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January,
06: "How to end a letter the RIGHT way"
Specific ways to end your sales letters with tremendous impact. |
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December,
05: "Are
you making these three Web copywriting mistakes?"
How to make sure your Web copywriting is sharp, tight, and crisp |
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November,
05: "Watch
out! E-mail isn't the same as paper mail!"
Outlines some crucial differences every copywriter should be
aware of |
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October,
'05, "Eight ways to write money-making headlines"
Headlines are the key to copywriting success. Don't miss these hot
tips! |
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September,
'05, "How to evaluate an ad - A quick case history"
Shows the importance of copywriting benefit-oriented headlines |
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August,
'05, "Thoughts walking down the aisle"
Why it's important to write with personality and honesty |
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July, '05,
"How to unlock the power of 'cross selling'"
A case history (Mr. Handyman) shows you how to cross-sell effectively |
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June, '05,
"What's the right length for your sales letter?"
Should your marketing letter be long or short? Here's how to decide |
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May, '05, "The
right place for passion"
How to make sure your copywriting isn't larded with clichés |
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April, '05,
"Three mistakes I have made - Confessions of a
(slightly) repentant copywriter"
A fun issue that focuses on the importance of testing |
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March, '05,
"How to avoid writing 'manufacturer's copy'"
Defines "manufacturer's copy" and shows you how to
avoid it |
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February,
'05, "Want to add impact to your next flyer?
Don't forget the "Questions & Answers"!"
Shows you how to use "Questions & Answers" to attract
the reader's interest |
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January,
'05, "How to make fulfillment mailings make money -
Seven practical tips"
Great ideas for making your fulfillment materials more effective |
