March, 2020
Below, you'll find a list of headlines, all of which were actually used.
Some were written by ad agency copywriters (fans of the clever headline). Some were written by me.
If you're a regular reader of The Levison Letter, you can guess who wrote what. (HINT: Look for benefits in my headlines, not cyphers.)
Take a look and see which headlines you think are more likely to be motivating moneymakers.
1. You miss 100% of the wings you didn't order
2. Real sustainability answers before it's asked
3. Base wars. It gives new meaning to slug fest.
4. What can bagpipes teach us about raising capital?
5. The retirement sonata
6. What to do when you've outgrown QuickBooks -
A practical guide for growing businesses
7. Over 35,000 doctors slash transcription costs
with Dictaphone speech recognition. Here's how . . .
8. The 8 biggest mistakes investors make,
and how to avoid them
9. Five proven ways to avoid malpractice lawsuits
10. 12 ways to make social media make money for you
That's right. Numbers 1-5 were meaningless headlines. Numbers 6-10 were written by me.
Does my benefit-oriented approach to copywriting make sense to you? Then give me a call and have me write your next web page, email, sales letters or just about anything else.
Why do the heavy lifting when I can put thirty-five-plus years of copywriting experience to work for you -- and at an extremely affordable price?
Come on. It's time. Let's go to work!
