The Levison Letter


Email Marketing 2014 

Trends, Best Practices & Case Studies


February, 2014


If you want to dramatically improve your email marketing results, check out a brand new report from Direct Marketing IQ, the Research Division of the Target Marketing Group.
email copywriting   
Their 130-page report, called Email Marketing 2014 Trends, Best Practices & Case Studies, is loaded with practical ideas you can use immediately.


For example, you'll learn:

  • How to make subject lines work overtime
  • 10 steps to getting your message just right
  • 8 advanced email personalization tips
  • Email designs that break the rules for response
  • 6 tests to improve email program results
  • Emails that target customer behavior without using big data
  • The most important email metrics you're overlooking
  • How to develop a successful email re-activation strategy
  • When's the best time to pull the trigger

And that's just for starters! 

email copywriting

Four important points:


1. Direct Marketing IQ has kindly offered readers of The Levison Letter a $10 discount off the regular price. (Their offer is good from February 4 to February 18.)


2. When you order and come to "coupon code," enter: LEVISONLETTER

(Must be in all caps!)


3. The Direct Marketing IQ report comes with a money-back guarantee so you don't risk anything when you order.


4. I have no financial interest in the sales of the report. Not a penny's worth. I'm featuring it in this issue of The Levison Letter because I think it provides a lot of valuable information to my readers.


Finally, if you're using email to market your product or service, do check out the copywriting services that I offer. Remember, the quality of your email copy can make a HUGE difference in your response rates.


To find out more about my email copywriting services . . . 


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. . . then give me a call at (415) 461-0672 or

email me at

I'd love to say hello in person!



How to get in touch . . .
Phone: (415) 461-0672
Fax: (415) 461-7738
Visit my Web site

Ivan Levison. Direct Mail, Email & Advertising Copywriting
14 Los Cerros Drive, Greenbrae, CA 94904
Phone (415) 461-0672      Fax: (415) 461-7738

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