Copywriting Copywriter - Direct Mail, Email and Advertising

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Check out some back issues . . .

January, '12, "A quick guide to better copywriting"
How to avoid "manufacturer's copy"

December, '11, "Should branding be used to sell peas . . . or politicians? "
A copywriter's take on politics

November, '11, " Ten great ways to start a sales letter "
Ten great ways to start a sales letter

October, '11, "The only thing we have to sell is fear itself "
Some thoughts about political language

September, '11, "How to create ads that generate profits"
Eight ways to make your ads pay

August, '11, "What's A Good Response Rate?"
An answer to an often-asked question

July, '11, "Dealing with doubt - An important job of the copywriter"
Some thoughts on handling skepticism

June, '11, "Copywriting the perfect headline"
Here's the long and short of it

May, '11, "How to get your foot in the door"
A copywriter's guide to setting up a face-to-face meeting

April, '11, "The right way to write email subject lines"
Email Copywriting - The subject is the subject line

March, '11, "Five ways to make your fulfillment piece irresistible"
Explains a proven way to make your fulfillment piece a winner

February, '11, "Why benefits are more important than process"
A look at an insurance company's "positioning"

December, '10, "Marketing in a new vein"
Why benefits are more important than process

November, '10, "Come back Mr. Whipple!"
Add personality to your copywriting

October, '10, "Unlock the power of your landing page"
An example of a winning landing page

September, '10, " It's time to test a self-mailer"
Practical copywriting information you can use now

August, '10, " Testing! Testing!"
The variables you should be testing

July, '10, " When it comes to copywriting, think outside the box"
How divergent thinking can boost profits

June, '10, " Copywriting: The importance of persistence"
Practice. Practice. Practice.

May, '10, "How to make Search Engine Optimization make money for you"
Copywriting tricks and techniques

April, '10, "Living on Pretzel Time"
Copywriting for the Internet

March, '10, "How to choose the right direct mail format"
Self-mailer or letter package. Which one should you use?

February, '10, "Let's get Fresh!"
Avoiding copywriting clichés

January, '10, "Let me make you some money in 2010!"
The importance of a first-rate copywriter

December, '09, "An Art Director Or A Graphic Designer - Which One Is Right For You?"
What you should know about an important choice

November, '09, "Four ways to overcome skepticism"
How to get the prospect on your side

October, '09, "How to overcome a major obstacle to the sale - Fear of commitment"
Copywriters should close the sale without pressure

September, '09, "Do you know what you're really selling?"
Examples of the power of positioning

August, '09, "How to make headlines make money for you"
Direct response copywriting tips

July, '09, "Eight type and layout facts you need to know now"
Ideas for making your copywriting get read

June, '09, "Which email performance-metric should you use?"
Direct response copywriting tips

May, 09, "Eight ways to generate more leads"
Copywriting tips for better lead generation

April, '09, "look at your landing page- What's the right length?"
Copywriting an effective landing page

March, '09, "Don't Be Shy. Ask For The Sale!"
How a copywriter can get the prospect to act

January, '09, "Copywrite it right in 2009 - Five new year's resolutions for marketers"
Some copywriting advice for the new year

December, '08, "Three great lines that made the sale"
What convinced this copywriter to act

Mid-November, '08, "Copywriting tips for making money in a tough economy"
Copywriting tips you can use now

October, '08, "P.S. I Love You"
How a copywriter can increase response rates with a P.S.

September, '08, "How small ads can be big money-makers"
Copywriting small direct response ads

August, '08, "PURLs of wisdom for direct marketers"
Ideas for direct response email marketers

July, '08, "What’s working in email?"
Useful resources for email copywriters

June, '08, "Direct response copywriter pushes the “Ouch!” button"
A great way to increase direct response rates

May, '08, "How to "upsell" on the Web - A copywriting case history"
A time-tested way to increase sales and profits

April, '08, "The Inc. magazine "Pay what you want" offer - A case history follow-up"
A case history follow-up

March, '08, "How a copywriter can create a killer offer"
Copywriting the offer – Inc. magazine

February, '08, "My great (unpublished) marmalade campaign"
Copywriting an advertising campaign

January, '08, "How To Get Your Foot In The Door -
A Guide To Setting Up A Face-To-Face Meeting"
Copywriting tips you can use now

December, '07, "A product positioning case study - Southwest Airlines is sitting pretty"
How a copywriter turned a problem into a benefit

November, '07, "Which works better: "Image" or direct response advertising?"
A copywriter's thoughts on which is more effective

October, '07, "Five email mistakes and how to avoid them"
Advice from a direct response copywriter

September, '07 A taxing direct mail problem
A direct response copywriter stresses the importance of paying attention to details

August, '07: Five quick copywriting tips to remember
Every direct response copywriter should keep these in mind

July, '07: Don't Be Shy - A Direct Response Copywriter Asks For The Sale
A Direct Response Copywriter Asks For The Sale

June, '07: Sign 'Em Up For Your Seminar - The Right Way To Write Seminar Invitations
Direct response copywriter creates seminar/webinar invitations

May, '07: "This "magic word" still has its power"
For direct response copywriters, "FREE" still works

April, '07: "The Best Way To Sell Smart -- A Case History"
How a direct response copywriter sells software

March, '07: "Two kinds of headlines. Which should YOU be using?"
Direct response copywriting - teaser vs. benefit headlines.

February, '07: "Direct response copywriting -Keep on truckin''
Direct response copywriting - Using the "side-by-side" technique

January, '07: "Sweat The Details. Sweet The Profits"
How a copywriter uses bullets in a marketing letter

December, '06: "On a chilly December morning, this diligent copywriter sat down to work"
How to copywrite a high-impact marketing letter

November, '06: "Doing lead generation? Sell the offer, not the product!"
Generate leads by selling your offer, not the product

October, '06: "You Need A Lift!"
How to copywrite a lift letter

September, '06: "Eight Ideas For Better Brochures"
Tips for copywriting better brochures

August, '06: "When "Creativity" Can Kill"
A copywriter's guide to writing effective headlines

July, '06: "Quick answers to questions about how to copywrite a money-making sales letter "
Ten ways to improve your marketing or sales letter

June, '06: "Junk Mail Or Moneymaker? The Two-Second Decision"
Why it's so important to get to the point quickly
.

May, 06: "Make them an offer they can't refuse"
How to copywrite an effective offer

April, 06: "Six ways to guarantee direct mail success"
Practical tips you can use to make your guarantee more effective.

March, 06: "This is about 'you'"
Explains the difference between the writing styles of advertising agency
copywriters and direct response copywriters.

February, 06: "Remember The A La Mode!"
Why copywriters should remember that their principal job is to SELL!

January, 06: "How to end a letter the RIGHT way"
Specific ways to end your sales letters with tremendous impact.

December, 05: "Are you making these three Web copywriting mistakes?"
How to make sure your Web copywriting is sharp, tight, and crisp

November, 05: "Watch out! E-mail isn't the same as paper mail!"
Outlines some crucial differences every copywriter should be aware of

October, '05, "Eight ways to write money-making headlines"
Headlines are the key to copywriting success. Don't miss these hot tips!

September, '05, "How to evaluate an ad - A quick case history"
Shows the importance of copywriting benefit-oriented headlines

August, '05, "Thoughts walking down the aisle"
Why it's important to write with personality and honesty

July, '05, "How to unlock the power of 'cross selling'"
A case history (Mr. Handyman) shows you how to cross-sell effectively

June, '05, "What's the right length for your sales letter?"
Should your marketing letter be long or short? Here's how to decide

May, '05, "The right place for passion"
How to make sure your copywriting isn't larded with clichés

April, '05, "Three mistakes I have made - Confessions of a
(slightly) repentant copywriter"
A fun issue that focuses on the importance of testing

March, '05, "How to avoid writing 'manufacturer's copy'"
Defines "manufacturer's copy" and shows you how to avoid it

February, '05, "Want to add impact to your next flyer?
Don't forget the "Questions & Answers"!"
Shows you how to use "Questions & Answers" to attract the reader's interest

January, '05, "How to make fulfillment mailings make money -
Seven practical tips"
Great ideas for making your fulfillment materials more effective