 |
|
December,
'04, "Mailing Frequency -- How often is enough?"
Answers this important question for direct mailers |
|
|
November,
'04, "How to make high profits from low-volume mailings"
Great ways to make low-volume mailing make money |
|
|
October,
'04, "Seven ways to get your envelope opened"
Here are practical tips direct mailers can use |
|
|
September,
'04, "How to overcome suspicion and doubt --A guide to
creating belief in the age of spam"
Don't let YOUR opt-in email get bounced as spam. Check out this
article |
|
|
August,
'04, "The line that every marketer should remember:
"I've got what you want.""
Where to put the benefits in a marketing letter |
|
|
July, '04,
"Want to boost direct mail response rates? Don't forget to
test!"
Here are some testing basics worth checking out! |
|
|
June, '04,
"My career as a bricklayer, doctor, and lawyer"
Why a copywriter's career mimics those of other professionals |
|
|
May, '04, "How
to get your sales letter off on the right foot"
Starting a sales letter correctly is very important. Here's how
to do it. |
|
|
April, '04,
"What's in a name? That which we call a Rolls . . ."
How to make sure your copywriting isn't filled with empty language |
|
|
March, '04,
"How to make big profits from small mailers --
Eight tips for using postcards the RIGHT way"
Here's how to make money from a humble little postcard |
|
|
February,
'04, "The formula for direct response copywriting success"
If you're into direct response, this article is for you! |
|
|
January,
'04, "Nine things you should know about the new anti-spam law
--
A quick guide for e-mail marketers"
Here's information every emailer should be aware of |
|
|
December,
'03, "E-mail Versus Direct Mail -Which Should YOU Be Using?"
Here's how to make a very important decision |
|
|
November,
'03, "Don't hide the benefit! A case study"
How to make sure your product announcement gets noticed |
|
|
0ctober,
'03, "How should you sell your product - with branding or with
benefits?"
This important article shows you which works better - and when |
|
|
September,
'03, "It's time to test some copywriting testimonials!"
How to use testimonials to boost response rates |
|
|
August,
'03, "Nine ways to improve your direct mail flyer"
Practical tips for making your flyer successful |
|
|
July, '03,
"Are you using this great direct response motivator?"
How to zero in on your prospect's pain |
|
|
April, '03,
"Order! Order! A Guide To Copywriting An
Effective Order Form"
Tips for making your order form a true money-maker |
|
|
March, '03,
"The Power of Positioning"
Subway's is the subject of this reflection on positioning |
|
|
February,
'03, "Nine ways to boost response rates with a 'Johnson Box'"
Explains what a 'Johnson Box' is and how to use it in your sales
letter |
|
|
January,
'03,"How To Make Headlines Make Money"
Techniques for copywriting money-making headlines |
|
|
November,
'02, "It Pays To Be Specific"
Why every copywriter should pay attention to details |
|
|
October,
'02, "The Crisis in E-mail Marketing - And How To Survive It"
Must-read information for every email marketer |
|
|
September,
'02, "How To Write An Effective 'Landing Page'"
Tips and techniques every Web marketer should read |
|
|
July, '02, "The Skinny on Slogans"
How to avoid flabby copywriting |
|
|
March, '02,
"These are a few (more) of my favorite things"
Some of my favorite resources |
|
|
February,
'02,"Which E-mail Format Works Best -
Plain-text Or HTML?"
Answers one of email marketers' most pressing questions |
|
|
October,
'01, "How To Write Yourself Out Of A Jam"
Worried about writer's block? Don't be! Read this article |
|
|
May, '01: "Weekends
Are For Wimps"
Why focusing on benefits always makes marketing success |
|
|
August
15, '00: "These are a few of my favorite things"
Excellent resources worth your attention |
|
|
July, 00:
"How To Write E-mail (When You Can't Be Bold)"
A guide to writing text-only emails |
|
|
June, 99: "How
to turn free software trials into sales"
Good stuff here for software marketers |
|
|
May, 99: "How
to create an online product 'tour'- a case history"
Here are practical tips for tech marketers |
|
|
April, 99: "Home
sweet home page"
Ideas you can use to create an effective home page |
|
|
March, 99: "I
wanna be like Mike"
The emotional sell versus the rational sell |
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