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		February, '12, "Five great ways to use email marketing" Copywriting advice for email marketers
		January, '12, "A quick guide to better copywriting" How to avoid "manufacturer's copy"
		December, '11, "Should branding be used to sell peas . . . or politicians?" A copywriter’s thoughts about politics
		November, '11, "Ten great ways to start a sales letter" Some practical ideas for the copywriter
		October, '11, "The only thing we have to sell is fear itself " Some thoughts about political language
		September, '11, "How to create ads that generate profits" Eight ways to make your ads pay
		August, '11, "What's A Good Response Rate?" An answer to an often-asked question
		July, '11, "Dealing with doubt - An important job of the copywriter" Some thoughts on handling skepticism
		May, '11, "How to get your foot in the door" A copywriter's guide to setting up a face-to-face meeting
		April, '11, "The right way to write email subject lines" Email Copywriting - The subject is the subject line
		February, '11, "Why benefits are more important than process" A look at an insurance company's "positioning"
		December, '10, "Marketing in a new vein" Why benefits are more important than process
		November, '10, "Come back Mr. Whipple!" Add personality to your copywriting
		October, '10, "Unlock the power of your landing page" An example of a winning landing page
		September, '10, "It's time to test a self-mailer" Practical copywriting information you can use now
		August, '10, "Testing! Testing!" The variables you should be testing
		July, '10, "When it comes to copywriting, think outside the box" How divergent thinking can boost profits
		June, '10, "Copywriting: The importance of persistence" Practice. Practice. Practice.
		May, '10, "How to make Search Engine Optimization make money for you" Copywriting tricks and techniques
		March, '10, "How to choose the right direct mail format" Self-mailer or letter package. Which one should you use?
		August, '09, "How to make headlines make money for you" Direct response copywriting tips
		Mid-November, '08, "Copywriting tips for making money in a tough economy" Copywriting tips you can use now
		August, '08, "PURLs of wisdom for direct marketers" Ideas for direct response email marketers
		May, '08, "How to "upsell" on the Web - A copywriting case history" A time-tested way to increase sales and profits
		March, '07: "Two kinds of headlines. Which should YOU be using?" Direct response copywriting - teaser vs. benefit headlines.
		December, '06: "On a chilly December morning, this diligent copywriter sat down to work" How to copywrite a high-impact marketing letter
		October, '06: "You Need A Lift!" How to copywrite a lift letter
		September, '06: "Eight Ideas For Better Brochures" Tips for copywriting better brochures
		August, '06: "When "Creativity" Can Kill" A copywriter's guide to writing effective headlines
		July, '06: "Quick answers to questions about how to copywrite a money-making sales letter" Ten ways to improve your marketing or sales letter
		June, '06: "Junk Mail Or Moneymaker? The Two-Second Decision" Why it's so important to get to the point quickly
		November, 05: "Watch out! E-mail isn't the same as paper mail!" Outlines some crucial differences every copywriter should be aware of
		January, '05, "How to make fulfillment mailings make money - Seven practical tips" Great ideas for making your fulfillment materials more effective
		December, '04, "Mailing Frequency -- How often is enough?" Answers this important question for direct mailers
		July, '04, "Want to boost direct mail response rates? Don't forget to test!" Here are some testing basics worth checking out!
		January, '04, "Nine things you should know about the new anti-spam law -- A quick guide for e-mail marketers" Here's information every emailer should be aware of
		October, '02, "The Crisis in E-mail Marketing - And How To Survive It" Must-read information for every email marketer
		March, '02, "These are a few (more) of my favorite things" Some of my favorite resources
		February, '02,"Which E-mail Format Works Best - Plain-text Or HTML?" Answers one of email marketers' most pressing questions
		May, '01: "Weekends Are For Wimps" Why focusing on benefits always makes marketing success
		August 15, '00: "These are a few of my favorite things" Excellent resources worth your attention
		July, 00: "How To Write E-mail (When You Can't Be Bold)" A guide to writing text-only emails
		May, 99: "How to create an online product 'tour'- a case history" Here are practical tips for tech marketers
		April, 99: "Home sweet home page" Ideas you can use to create an effective home page