March, 2022
So you’ve created a killer webinar and you’re all set to go.
Now you’ve got to do the hard part.
Getting your invitees
to actually show up.
What can you do to make this happen?
Start by emailing them
a compelling invitation.
Your invitation has got to be enthusiastic and promise exciting information that attendees can put to work immediately!
Directly below is part of an
actual email invitation I received.
It badly misses the mark.
No energy or enthusiasm.
(WARNING: Your eyes may glaze over when you read
the short excerpt below. But please keep scrolling to get to my rewrite.)
Here are three reasons why
you should register for this event:
1. You'll learn how to acquire, retain and satisfy more customers using proven solutions from the ecommerce industry leader.
2. You'll discover new ways to build strong customer relationships through your call center by utilizing phone, e-mail, and Web resources.
3. You'll find out how you can increase revenue, improve customer satisfaction, and boost employee productivity 15%-21%.
Here's my "Ivanized" rewrite
of the invitation with the volume turned up.
Still trying to decide if
you should attend our webinar?
Here are just three terrific reasons
for registering right now!
Here's just some of what
we've got waiting for you . . .
1. Four ways to increase revenue, improve customer satisfaction, and boost employee productivity by over 20% - all within 10 months. (This isn't hype or overpromise. In our one-hour webinar we'll show you how you can actually do it!)
2. Six proven ways to recruit new and highly qualified customers. They could be worth a fortune down the road. Attend our free event to get these proven moneymaking strategies!
3. The secret of building till-death-do-us-part customer relationships. We'll show you how to use phone, email, and Web resources to serve your customers in brand new, profitable ways! (It's worth attending our webinar for these strategies alone!)
~ ~ ~ ~ ~
Does the energy I add
to webinar invitations really get results?
Here's what just one of my clients had to say about a webinar invitation I wrote for her at Microsoft:
"Thanks for copywriting the terrific email invitation for our webinar. The response rate was truly outstanding --- 300% better than we expected!"
Janice Harter
Marketing Manager
Microsoft Dynamic GP
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Want me to generate some winning copy for you?
Get in touch and have me write your next affordable webinar invitation, email, home page, landing page, sales letter, you name it.
Now is the time. Let's go to work!
