The Levison Letter

 

Are you using this great direct response motivator?

 

December, 2013

 

 
Let's assume you've got to write a lead-generation letter, email, or web page that must convince prospects to download a White Paper.

 

How do you go about it?

 

Well, you know the drill. You show prospects that you understand their pain, explain how your product's or service's benefits take away their pain, and then make a motivating offer that gets them to act.

 

So far, so good. But it's also important to tell prospects what they'll lose if they don't act.

 

That's right. As important as it is to get prospects to act, you must remind them mercilessly of the terrible fate they'll suffer if they don't take you up on your offer.

 

This reminder of the fact that they'll be left with their pain and problems unless they respond is very powerful and can definitely boost response rates.

 

Let me give you a few examples of how this powerful motivator works:

 

WRONG:

 

If you want to keep your network safe and secure from dangerous intruders, be sure to download your free copy of our new White Paper titled Five Proven Ways To Strengthen Your Firewall.

 

RIGHT:

 

If you want to keep your network safe and secure from dangerous intruders, be sure to download your free copy of our new White Paper titled Five Proven Ways To Strengthen Your Firewall.

 

Remember, if you don't use the information contained in this free White Paper, cyber criminals have a far better chance of taking down your network. Don't find out the hard way what a hacker can do to your system. Request your free White Paper before devastating problems start!

 

WRONG:

 

Is Bob Smith bullish or bearish on the stock market? Call right now to get his free report titled Which Way Is The Stock Market Headed?

 

RIGHT:

 

Is Bob Smith bullish or bearish on the stock market? Call right now to get his free report titled Which Way Is The Stock Market Headed?

 

Believe me, getting Bob's stock market call has never been more important. Why? Because the market may be in a dangerous bubble right now and if you don't hear what Bob has to say, your portfolio could be at serious risk.


The take-away message this month? You can increase response rates a lot by reminding prospects that they'll lose big-time if they don't take you up on your offer.

 

Check it out!

 

Want to create and promote effective White Papers?

 

Here's the book for you!

 

I recently received a copy of a new book written by my buddy, Gordon Graham. It's titled White Papers for Dummies and if you're interested in the subject, you'd have to be a dummy not to pick up a copy of this fabulous resource. Trust me. It's the definitive work on the subject. If you want to order a copy you can find it at Amazon.

 

To get to the right Amazon page, fast . . .

click here

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Do you need me to write a motivating email, sales letter, home page, landing page, you name it? Give me a call at (415) 461-0672 and let's talk. IMPORTANT: Contrary to what many people imagine, my fees are extremely affordable and I'd love to talk with you about your next project. What kind of results do I get for my many clients? CLICK HERE for the answer!

 

How to get in touch . . .
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Phone: (415) 461-0672
E-mail: ivan@levison.com
Fax: (415) 461-7738
Visit my Web site
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Ivan Levison. Direct Mail, Email & Advertising Copywriting
14 Los Cerros Drive, Greenbrae, CA 94904
Phone (415) 461-0672      Fax: (415) 461-7738
E-mail: ivan@levison.com

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