Ivan Levison —
Direct Mail, E-mail and Advertising Copywriting

articles loaded with valuable copywriting information

How to use e-mail to fire up sales (without getting flamed)
How to use advertising to promote your web site
How to draw crowds to your seminars
Be sure you make the right offer!
How to make big profits from small mailings.
How to create a winning offer. A quick look at three instructive software ads
How to make your ads make money - A case history
How to upgrade your upgrade Part 1: three ways to improve your sales letter
How to upgrade your upgrade Part 2: creating a winning envelope
Six ways to create better brochures
Three easy ways to improve your writing
Secrets of powerful fulfillment mailings!
Nine ways to write headlines that make money
If you want to write a killer web site, don’t whisper.
Five easy ways to improve your self-mailer.
Fifteen things you can put on the back of an envelope.
Bingo! How to get the most from reader inquiry cards.
How to increase registration card returns - A guide to capturing precious user names.

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