Ivan Levison —
Direct Mail, E-mail and Advertising Copywriting

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articles loaded with valuable copywriting information

Email copywriting the right way
Ideas for email copywriting success

How to use e-mail to fire up sales (without getting flamed)
Twelve tips you can use to create more effective emails

How to use advertising to promote your web site
A copywriter explains how to increase traffic to your web site

How to draw crowds to your seminars
Six ways to make your seminar/Webinar invitations irresistible

Be sure you make the right offer!
Advice on how to copywrite offers that turn prospects into buyers

How to make big profits from small mailings.
Shows you how to copywrite profitable small mailings.

How to create a winning offer. A quick look at three instructive software ads
Interested in software marketing? This article on copywriting is for YOU!

How to copywrite ads that make money - A case history
Find out why an ad got the phones ringing off the hook

How to upgrade your upgrade Part 1:
three ways to improve your sales letter

An article of special interest to software marketers

How to upgrade your upgrade Part 2:
creating a winning envelope

Another article of special interest to software marketers

Six ways to create better brochures
Practical copywriting tips you can put to work right now

Three easy ways to improve your copywriting
Some basic techniques every copywriter should know

Secrets of powerful fulfillment mailings!
Here's how to copywrite fulfillment mailings that pull orders

Nine ways to copywrite headlines that make money
Don't miss these ideas that every copywriter knows

If you want to write a killer web site, don’t whisper.
Why copywriters should write with energy and personality

Five easy ways to improve your self-mailer.
Don't miss these battle-tested copywriting techniques

Fifteen things copywriters can put on the back of an envelope.
Here's how copywriters can use that precious space

Bingo! How to get the most from reader inquiry cards.
Specific ideas you can put to work

How to increase registration card returns -
A copywriter's guide to capturing precious user names


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