At the
end of every year, the media compile lists of the famous celebrities who have
passed on during the previous twelve months.
Well, I
want to propose that we pause for a moment and raise our glasses to the brands that have died over the last
year.
Yes,
brands, just like people, pass on to the great beyond, never to be seen again. For
various reasons 2009 saw the demise of:
The
question for you is, how can you make
sure that your brand prospers in 2010
and builds profits like never before.
The
answer, in a word, is "me."
Yes, I
know this sounds a bit grandiose, but think about it for a moment. No matter
how big the organization that I work for is, when prospects are reading my
copy, I am the most important person in that company.
This
isn't ego. The simple truth is . . .
The copywriter is the interface
between the prospect and your entire company.
When I
write for Microsoft and the reader opens my letter, Bill Gates doesn't count at
all. I am the one who has to grab the reader's attention, explain the product's
features and benefits, overcome objections, and close the sale.
Let me
do this for you in 2010!
If
you've got terrific copywriters in house, you're in good shape. If, however,
you want to order some great copywriting talent a la carte, give me a call.
I know
how to motivate readers and make them respond in record numbers. No wonder
Intel, Microsoft, Fireman's Fund, Bank of America, and all my other wonderful
clients, large and small, call on me to solve their toughest communications
problems.
They
know that my direct mail and ad copy gets results and makes them money. It's as
simple as that.
If you
want to explore new ways of dramatically increasing sales by unlocking the
power of motivating copy, I urge you to call me at (415) 461-0672 immediately. Let's
make 2010 a huge winner for you.
Warmest
regards,
Ivan
