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Direct Mail, E-mail and Advertising Copywriting

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No long list of titles here. Just five little books, but what books they are! Here are my absolute favorites -- books that can energize your marketing and make you a ton of money.

If YOU are interested in practical, proven, battle-tested marketing ideas that work in the real world, don't think, just click. Seriously, these are all extraordinarily valuable books that you will thank me over and over again for having recommended. (Because I'm an Amazon.com Associate, you can order online right now by clicking on the titles below. Amazon.com has a thirty-day return policy so you don't risk a thing when you order.) Let me know how you liked them!

The 22 Immutable Laws of Marketing by Al Ries & Jack Trout

Here they are, all in one place -- the 22 marketing rules that you simply have to know to succeed. This gem of a book is jammed-packed with real-life examples, practical suggestions, and time-tested ideas you can put to work TODAY. It doesn't matter what your product or service is -- 22 Immutable Laws can help you big time! One nice thing about this book is that it is a lot of fun to read. It's short, to the point, and even has fun illustrations. This is the book I send to friends and clients. This is the book I read twice a year, EVERY year. This is the book Lucie Salhany, the President of Twentieth Century Fox calls "the best book on marketing I've ever read." Don't miss it! Click here to order or find out more.

Permission Marketing: Turning Strangers Into Friends, and Friends into
Customers
by Seth Godin



Business Week called Seth Godin "the ultimate entrepreneur for the Information Age" and believe me, his book has more great ideas per square inch than you'll find anyplace else. Seth, an old friend and former Vice-President of Direct Marketing for Yahoo!, has specific ideas you can use for building profits on the Web. Tom Peters says "Seth Godin moves to the front ranks of Internet Marketing Gurus with this masterful book. It's trite to say it, but this is a real 'must read.'" If you are an Internet marketer, click on the title and check out Seth's book at Amazon right now. It is, in a word, AMAZING! Click here to order or find out more.

Email Marketing: Using Email to Reach Your Target Audience and Build
Customer Relationships
by Jim Sterne


This excellent book takes you step-by-step through the process of
creating a successful permission-based e-mail marketing campaign. You'll
learn how to develop a campaign strategy, how to maximize response rates,
how to advertise on e-newsletters, and much more. The book also contains
a collection of templates that will help get you up and running fast. If
you're looking for a comprehensive introduction to e-mail marketing, this
is the book! Click here to order or find out more.

Dan Janal's Guide to Marketing on the Internet : Getting People to Visit, Buy,
and Become Customers for Life
by Dan Janal


Whenever I'm asked what my favorite "getting started" introduction to Internet marketing is, I don't even hesitate. It's Dan Janal's wonderful guide. In this super-helpful and extremely easy-to-understand book, you'll learn proven techniques for increasing sales, keeping costs low, and building till-death-do-us-part customer loyalty. In fact, Dan's book is a treasure chest of ideas, tips, and techniques for selling ANY product or service. I particularly like the chapter titled "Promoting Your Web Site with Publicity, Advertising, and Promotions." Lots of extremely good ideas here. This book is the "best of breed" for sure and you won't be disappointed. Click here to order or find out more.

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers by Geoffrey A. Moore

This fabulous little book has had an enormous impact on the high tech industry and is required reading in business school marketing classes all across the country. You see, Geoff Moore's chasm theory provides a fresh look at the technology adoption life cycle and its implications for marketers. The book explains how tech products may initially sell well to "Innovators" and Early Adopters," but then fail to penetrate the mass market. The challenge, for marketing professionals, is to try to "cross the chasm" to mainstream buyers and the book shows you exactly how to do it. Geoff draws on examples of successful chasm crossings by Apple, Tandem, Oracle, Sun, and others. If you are serious about high tech marketing, this wonderfully written, accessible book makes must reading. Trust me. You will find Geoff Moore's book fascinating, stimulating, and downright invaluable! Click here to order or find out more.

 

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