One of the major sporting events of the year is almost over.
I'm talking about
March Madness, the NCAA Division-1 men's basketball tournament where 68 teams compete in seven rounds for the national college basketball championship.
The tournament, as usual, has the whole country betting, talking, and watching.
My contention is that a good part of the excitement comes from the power of that two-word killer phrase, "March Madness."
Sure, it's the basketball that people are interested in, but characterizing the month-long tournament as "March Madness," I believe, has dramatically increased awareness and viewership.
Calling the tournament "March Madness" implies hysterical enthusiasm and excitement that turns a series of basketball games into a must-see, annual event.
In a sense, the term "March Madness" is an amplifier.
It turns the volume of the event way up.
Well, I'm a direct response copywriter who on a daily basis has to
hunt for that killer phrase, that unforgettable headline, that sales amplifier that makes money for my clients. And I succeed as I can prove.
If you are looking for copywriting help with email, web copy, direct mail, or anything else, be sure to work with someone who's made slam dunks for Apple, Intel, Microsoft, Hewlett-Packard, Intuit, and many other companies large and small.
